Our History & Vision

Discover how Matrix Group grew into one of Algeria's leading national distribution networks.

Who We Are

The Extended Arm of Global Brands

Matrix Group offers international corporations a professional platform for national distribution in Algeria. With seamless coverage of all 69 provinces and dedicated after-sales facilities, we act as your extended arm in the market.

Our certified technicians and scalable warehousing concept ensure premium SLAs and sustainable brand building that meets the highest corporate standards. By combining traditional retail distribution with digital e-commerce expertise, we offer brand partners an unparalleled foundation for profitable and controlled growth.

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Our Core Values

Uncompromising Quality We guarantee 100% genuine products and certified maintenance according to manufacturer standards.
Speed & Efficiency Through state-of-the-art intralogistics and fixed SLAs, we guarantee fast turnaround times and product availability.
Sustainable Partnership We focus on long-term brand building and fair cooperation with retailers and suppliers.
Milestones

Our Growth Path

From a local household appliances shop in M'Sila to an Algeria-wide logistics and distribution leader.

2015

Establishment of Matrix Alaa

Opening of the first regional specialized shop for premium household appliances in the M'Sila province.

2018

Expanding the Retailer Network

Expansion of B2B distribution to neighboring provinces and establishing the first exclusive partnerships with Algerian retailers.

2021

Launching Alaa Shop E-Commerce

Building the in-house digital B2C platform for direct management of e-commerce deliveries and digital marketing.

2024

National Coverage & Certification

Establishing logistics hubs in Western, Eastern, and Central Algeria to cover all 69 provinces with a 24h service SLA and certified technicians.

Capabilities

Infrastructure, Logistics & After-Sales

Our competitive edge is built on real assets, large warehouses, and highly qualified local specialists.

Modern Warehouse Technology

Our temperature-controlled, highly secure logistics centers feature digital ERP integrations for real-time inventory tracking.

Certified Technicians

Our after-sales employees are trained directly by partner brands (such as Bosch & Ninja). Repairs are done exclusively with genuine spare parts.

Own Fleet & Logistics Partners

A fleet of company-owned delivery vans and dedicated express logistics partners guarantees fast, secure doorstep delivery across Algeria.

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